Sunday, August 23, 2020

Communication: Channels, Flow, Cycle & Barriers (Unit 2)

Communication is a process of  transferring information from one person (the sender) to another (the receiver).

Channels of Communication

  • Formal Channels: used for official matters; disseminate vital info e.g. HR manager's letter to staff.
  • Informal Channels: used between people who contact each other regularly e.g, phone call to a colleague to check a customer's address.
  • Unofficial Channels: Grapevine is an informal, unofficial and personal communication channel within an organisation. This social network results from rumour or gossip.

Different Channels of Communication: WOVE

WRITTEN:  reports, memos, itineraries, bulletins, notices of meetings, ads

ORAL: interviews, meetings, conferences, radio, television, telephone      

VISUAL: charts, pictures, body language, multimedia presentations

ELECTRONIC: teleconferencing, videoconferencing, email, telephone and fax 


Flow of Communication
Downward, Upward, Vertical, Horizontal

Examples: informing employees of their jobs/responsibilities, instructing employees how to bolster productivity, relaying to employees the results of their job performance.


Basics of Communication - ppt video online download
More examplestransmit information needed for higher-level decision making, give office employees the opportunity to ask questions, make complaints etc.


What is vertical Communication? || what is upward communication and  downward communication? - YouTube

Advantages of Vertical Communication - QS Study
Vertical communication is the flow of information between members of an organisation who are in authority and those who are subordinates. Vertical communication can be used both in a downward and upward direction.


Horizontal communication is also called lateral communication. It involves the flow of of information between individuals and groups on the same level in the organisation.


A girl sending a text message. The girl is labeled "sender" and the phone is labeled "medium." A second girl looking at her phone. She is labeled "receiver." A close-up of a cell phone screen depicting a text exchange. The first text is labeled "the message." The response is labeled "the feedback."

Communication Cycle
Office Administration for CSEC: CXC Study Guide

Noise: Barriers to Communication

Literacy skills

Language and semantics

Time constraints/pressure

Personal bias
Cultural bias



What can you do to overcome language/literacy problems, time constraint, personal bias?

Effective Communication

Clear thinking: ability to formulate a well-organised and logical message

Clear speech: speaking clearly and logically

Clear and concise writing: getting the message across


Factors to Consider when Selecting Communication Media

Degree of urgency

Level of confidentiality

Location and distance

Internal/external use

Good or bad news 


Why were these Commercials Banned






1 comment:

  1. QUESTIONS

    1. Define a) bias b) culture c) semantics d) barriers e) noise

    2. Using a diagram, list 5 steps in the communication cycle.

    3. Distinguish between upward and downward communication.

    4. Differentiate between vertical and horizontal communication.

    5. List 4 channels of communication.

    6. Distinguish between formal and informal channels of communication.

    7. Identify 4 factors you should consider when selecting communication media.

    8. What is communication?

    ReplyDelete